hg medical

Challenge

Megatrend and increasing regulatory requirements require a structured growth plan and partner

In order to maintain and expand their strong market position over the long-term and to respond to increasing demand and high regulatory requirements, the founder and management team have brought an established partner on board with NORD Holding. In doing so, various challenges could be overcome together:

• Driven by demographic change, the demand for medical implants is increasing, regardless of the economic cycle, and the need for further investments in production capacities
• Highly regulatory requirements for medtech OEMs and manufacturing companies must be systematically met and met
• Continued scarcity of resources and availability of metals and other materials
• Long-term shortage of skilled workers and the need to train employees to guarantee stable business and production processes

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Strategy

Expansion of sustainable positioning and production capacities

Together with the founder and management, a growth plan was developed:

• Increasing production efficiency and capacities to effectively meet growing demand
• Expanding the range of services to other areas of medical application (e.g. “spine sector”) in order to gain additional customers and increase market share
• Strategic initiatives to initiate customer diversification and minimize business risks
• Strengthening financial and personnel structures and further measures for strategic management of the company

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Outcome

A joint journey through the next growth step

With the start of the partnership, various value levers were implemented:

• Improving production processes (turnaround time -30%) and managing capacity utilization
• Introduction of cascaded shop floor management and digital KPI dashboard on the shop floor
• Professionalization of the financial function by hiring a CFO and introducing a contribution margin calculation
• Support in evaluating and planning the new location in the USA