BestFit

Company

BestFit is a leading provider of premium discount fitness segment in Germany. The group was created in 2020 from the merger of Jumpers Fitness and Ai Fitness. BestFit currently operates 140 studios with well over 400,000 members, mostly in southern and western Germany and employs around 1,500 people. In addition to state-of-the-art equipment in central locations, both brands also offer their members a familiar and pleasant training atmosphere.

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Market & Drivers

The premium discount fitness sector, which provides members with a comprehensive range of products at attractive price points, is recording the strongest growth rates within the German fitness market. The increasing importance of a healthy and conscious lifestyle supports increasing customer demand and offers further potential for Europe's largest regional fitness market.

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NORD Holdings Contribution

Since 2013, NORD Holding has been supporting the Jumpers Fitness Group, founded in 2008, on its way to becoming a leading provider in the premium discount fitness segment in southern Germany. Based on a sophisticated concept with a convincing price-performance ratio and modern locations, the number of studios since NORD Holding joined, has expanded from 10 to currently 140 and the number of members from around 20,000 to almost 400,000. With the merger with Ai Fitness, founded in 2003, NORD Holding is accompanying the next growth phase, which is now primarily focused on inorganic growth.