ABJ alive

Company

Since it was founded by Anna-Bettina Jürges in 2010, ABJ has established itself as a leading contract manufacturer and development partner (CDMO) for natural, herbal and probiotic dietary supplements. Through an unrestricted focus on quality and service, ABJ today guarantees its customers a wide range of services with short delivery times and a high degree of flexibility in batch sizes. The main customers are fast-growing online brands in the area of natural nutritional supplements (NEM). The company has a production site in Creußen and employs around 60 people

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Market & Drivers

On the customer side, the market is driven by the following factors, among others:

• increasing awareness of healthy eating among younger generations;
• increasing health requirements of an aging population;
• shorter life cycles of NEM and the higher degree of individualization of NEM.

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NORD Holdings Contribution

Together with NORD Holding, ABJ is planning a European growth strategy in the area of contract manufacturing for premium nutritional supplements. The development focus is on expanding the product portfolio, expanding production capacities and acquisitions.